Sony Universal Wire Rack Display
This Sony display functions as both a power-wing and counter display. The wire and metal construction is designed to allow multiple configurations of various products, maximizing brand identity and product visibilty. The flexibility of this one display for multiple promotions is both efficient and cost effective.
Sony Software Disc
Here's paperboard in a rather unique format. To present this Sony software program boldly, J.R. Reeves employed a "box in a box design". The result: a design that features three dimensionality, increases perceived value, and allows sufficient surface area for copy to position and sell the product.
Sony Corrugated Floor Display
This corrugated point-of-sale display for Sony involved designing and manufacturing a cost effective, yet attractive floor display.
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